Friday, January 17, 2014

Max Luke and Jenna Mukuno: Boldly Going Where No Greens Have Gone Before

Why do Leonardo DiCaprio and Richard Branson lecture us about carbon consumption while plotting trips to space?

 

If all goes according to plan, Hollywood icon Leonardo DiCaprio will blast into space aboard the maiden voyage of Richard Branson's Virgin Galactic spaceship sometime this year, opening up a new era of civilian space travel. This development might only be remarkable as the fulfillment of a dream long predicted by futurists and technophiles, were it not for the fact that Messrs. Branson and DiCaprio are prominent environmentalist celebrities who have warned of a coming ecological catastrophe if we fail to address our carbon problem.

Mr. Branson's commitment to fighting climate change is praiseworthy: Over the years, he has consistently advocated for a broad mix of clean energy sources, including nuclear. He is founder and chief benefactor of the Carbon War Room, an outfit that has long advocated for carbon pricing and energy efficiency measures to help alleviate global warming. Mr. DiCaprio is on the board of trustees of the Natural Resources Defense Council and has decried overconsumption. "We are the number one leading consumers, the biggest producers of waste around the world," the actor said in 2008.


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